Brand Archeology

Today I had the privilege of photographing part of Portuguese history. I spent my day at Viarco’s archives. I put up a small clandestine studio so I could take the best possible photos I could.

wanna se a preview of what’s coming?

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Russel Bestley’s Workshop

This workshop was some kind of lifesaver! Before I wanted to do something about Viarco and now I know what I actually want to do.

By creating a research question I was able to identify why I should do this and how I should approach the theme. I discovered that I wanted to work with nostalgic brands, but not only that. I wanted to work with brands that are so deep in part of portuguese people that they become an identity itself… was that clear? no?… well maybe the actual question will be more helpful.

“How can a brand be part of a national identity?”

In the end I ended up designing a poster that could transmit this. I got really happy with the result. Conceptually I think it was pretty powerful, unfortunately the graphic design part could use a little touch. Nevertheless this is how it looked.

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The photo is part of portuguese history, in it are represented the two main symbols of every countries identity: the National Hymn (sang by the kids), and the Flag.

There are a lot of other concepts in the poster, like the fact that these kids only use portuguese brands and the fact that, today, they are our grandparents and passed down their history to us.


I finally have a theme for my thesis!! yey

Drum roll………

I am going to make a museum book for Viarco. The main object of this is to make the memory last of what was once a great industry, and to pay tribute to everyone who were part of it.

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Before I start posting about this new year, I wanted to show at least a picture of how my vitrine looked in the end.

The project was a success, and it was really cool to see my beautifully crafted ( 😀 ) letters on the window. During the time it was on, I saw a lot of people taking photos and that made me really happy.

Vitrine – Giant Abacus


Vitrine - Giant Abacus

My first idea was to create a giant abacus into the vitrine.
The abacus was used as a calculator in the old days. I would design (in vector) the main sold products in the store and then I would cut then in wood.
The abacus usually have small balls to count the numbers but in this case they would be replaced by the store products, this may be a problem because people won’t realize that it is an abacus.

Vitrine Project


Vitrine Project

It’s been a long time since I posted something here. Therefore I will start with how my current project began.
At the moment we are designing a vitrine for some shops in Oporto downtown. I got Mosaico de Sabores which is a portuguese gourmet kind of store. They call themselves “contemporary marketplace”.